CMap Success Insights

How "quote templates" can boost profitability—and then some!

May 6 2022

Quote templates enable you to establish consistency, and make it easier to review projects, identify any lessons you need to learn ... and then feed those back into a new, constantly improving version of the template.

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How to use recovery rate to maximize project profitability

April 28 2022

Recovery rate is a powerful, simple metric, that hides raw profit/margin values and enables you to share performance data with a wider group of people ... all with the aim of boosting interest in and ownership of profitable project delivery.

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How The Best Professional Services Companies Achieve Great Profitability

April 14 2022

Want to learn how the best professional services companies achieve outstanding levels of profitability? We've distilled the common attributes into an easily digestible list.. that you can look to action in your company right away.

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Content Marketing for Professional Services: How to Turbo Charge Lead Generation

March 14 2022

Learn how "content marketing" can help you attract prospects to your business, ultimately generating more leads and helping your firm to grow.

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Using “Personas" To Drive Lead Generation For Your Professional Services Company

March 8 2022

Learn how marketing "personas" help you shape your content marketing strategy, engaging target customers with super-relevant messaging that gets their attention, attracts them to your company, and converts them to leads.

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The power of social proof and how to wield it

February 15 2022

Leverage goodwill in your client base to create case studies and testimonials that help build trust with prospects and win more business.

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Why you're (probably) not great at following-up on new business—and what you can do about it

January 28 2022

Most professional services companies aren't great at sales follow-up ... which is a great opportunity!

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Lead flow solves (almost) all problems

January 12 2022

Getting good at lead generation can solve most problems you face!

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Pipeline: The most important—and most difficult!—component of resource planning

September 8 2021

In this blog, you'll learn how to manage the vital intersection between pipeline and resource planning, with practical tips on how to do this properly.

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