CMap Success Insights

Not all business is good business

June 27 2022

Not all business is equal. In fact, winning the “wrong” project can actively harm your company. It stands to reason, then, that you want to be looking to cultivate the “right” kind of business to get after. But what is the right kind of business? This blog article answers precisely that.

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What's coming in CMap Winter 2022

June 14 2022

CMap Winter 2022 is set to feature one of our biggest upgrades to date. So large, in fact, that Summer 2022 is merging into a single, mammoth Winter 2022 release.

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How to learn your lessons with project reviews

June 6 2022

Companies repeat the same mistakes over and over, without realising. This is usually because people fly ahead into the next project, and rarely take the time to review what's finished. Reviewing projects can be an eye-opening—and profit building—exercise.

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How "quote templates" can boost profitability—and then some!

May 6 2022

Quote templates enable you to establish consistency, and make it easier to review projects, identify any lessons you need to learn ... and then feed those back into a new, constantly improving version of the template.

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How to use recovery rate to maximize project profitability

April 28 2022

Recovery rate is a powerful, simple metric, that hides raw profit/margin values and enables you to share performance data with a wider group of people ... all with the aim of boosting interest in and ownership of profitable project delivery.

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How The Best Professional Services Companies Achieve Great Profitability

April 14 2022

Want to learn how the best professional services companies achieve outstanding levels of profitability? We've distilled the common attributes into an easily digestible list.. that you can look to action in your company right away.

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Content Marketing for Professional Services: How to Turbo Charge Lead Generation

March 14 2022

Learn how "content marketing" can help you attract prospects to your business, ultimately generating more leads and helping your firm to grow.

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Using “Personas" To Drive Lead Generation For Your Professional Services Company

March 8 2022

Learn how marketing "personas" help you shape your content marketing strategy, engaging target customers with super-relevant messaging that gets their attention, attracts them to your company, and converts them to leads.

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The power of social proof and how to wield it

February 15 2022

Leverage goodwill in your client base to create case studies and testimonials that help build trust with prospects and win more business.

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